Top 5 Personal Finance Apps on iOS in Europe Q1 2025

In the first quarter of 2025, personal finance apps on iOS in Europe showed varied performance trends, with data sourced from Sensor Tower providing insights into download rates, revenue, and active user numbers.

Splitwise by Splitwise, Inc. experienced a notable increase in weekly revenue, peaking at approximately $19.8K towards the end of February. Weekly downloads began at around 64.8K, dipping initially but rising to 46.3K by the end of March. Active users saw a slight recovery from a low of 1.5M mid-quarter to about 1.7M by quarter's end.

Finanzguru - Konten & Verträge from dwins GmbH had a steady weekly revenue, starting the quarter at $148K and fluctuating slightly, ending at $120K. Downloads showed a general decline, starting from 32.1K and dropping to 13.7K. Active users remained relatively stable, averaging around 700K.

Money manager, expense tracker by Orange Dog saw modest revenue fluctuations, with weekly figures hovering between $600 and $900. Downloads were steady, starting at 23.7K and ending with a slight rise to 20.5K. Active user numbers remained consistent, maintaining around 350K.

Alton brik FinanceCalc Pro demonstrated a unique trend with no revenue recorded. However, downloads showed an initial increase from 24.8K to a peak of 32.7K before tapering off.

Baer:BigPurchase also had no revenue data but experienced significant growth in downloads, starting with minimal numbers and peaking at 41.2K mid-quarter.

These insights from Sensor Tower highlight the diverse performance of personal finance apps in Europe, reflecting varying user engagement and financial success across the region.